Market Research & Product Strategy — AMANDA ROSE TURNER

Market Trends & Design Direction

Market Trends & Design Direction

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Seasonal Concept Themes

Seasonal Concept Themes

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Amplification of Bio-components in material science

Amplification of Bio-components in material science

Regenerate natural compounds & genetically controlled biopolymer growth

Regenerate natural compounds & genetically controlled biopolymer growth

Ie. Zoa Leather

Conscious exploration of time & space beyond our physical planet

Conscious exploration of time & space beyond our physical planet

Near future view in response to extreme weather patterns and climate control

Near future view in response to extreme weather patterns and climate control

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Pure & sustainable approach to nature derived material science innovations

Pure & sustainable approach to nature derived material science innovations

Recycled compounds transformed into luxurious and beautiful 2nd life products

Recycled compounds transformed into luxurious and beautiful 2nd life products

Wellbeing trend translated into actionable brand concepts

Material science applications across multiple product lifecycle touch points

Material science applications across multiple product lifecycle touch points

Crowd mentality implemented into marketing strategy

Crowd mentality implemented into marketing strategy

Alternative business models

Alternative business models

Integration of socio-cultural mindset shifts into product strategy

Integration of socio-cultural mindset shifts into product strategy

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Merchandising Approach

Merchandising Approach

Product Architecture

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Innovation Opportunities

Innovation Opportunities

Distribution Strategy

Distribution Strategy

Sales Projections by Channel

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